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Cheers !!! To “Social Media Breakfast Meetup”

This Time again at Sagar Ratna in Twitsnaps hosted 5th Social media breakfast meetup. Topic of discussion was “social Media Marketing vs Traditional Marketing”

With full excitement Anurag started the discussion with putting his points on social media marketing and traditional marketing and differences between terms and then Anushka came up with the point of difference that Traditional marketing vs Social Media Marketing should be understood as interrupting Marketing vs participation marketing.she proved her point by putting facts Radio took 38 years to get 50 million users , TV – 13 years , Internet – 4 years, iPod – 3 years but Face book – 9 months – 100 million users.

Simar explained how one can measure Brand Equity of a product or service or company through social media. By using social media you give a personality to an organization;he added further.

Puneet came with the live example of Dell where he put up a point of spoiling a brand name by customers in Social Media sometimes.he also emphasized direct user intervention and consumer feedback via Social Media.

Neha shared her experience on both.she said that SMM is a two way communication where as Traditional is one way marketing. You could save lots of money and get good return if you exploit SMM wisely.

Harleen came with a point that nowadays Social Media is much quicker in terms of reach as compared to Print Media. Kaushik talked about the 4P’s of Marketing in Traditional Marketing but in Social Media Marketing there is one more P which is ‘Participating’ and explained the same.

Ashutosh explained how brand equity is more measurable in Social Media than Traditional Marketing. He also talked about the factor which makes social media stronger than traditional is Cost and trust building but he was opposed by neerja , anushka and simar that it could be vice-versa.

Hitesh focused over the real approach of Social Media and explained how it should not be mixed with traditional approach; he also explained the basics of Social Media. He gave an example of trust building by social media and how it works for organization.

Komal discussed the usage of Traditional Marketing and its fast reach and explained the horizon of Social Media inside traditional marketing.

Daman Anand asked the usage of blogging and how it could be utilized wisely. He told that after performing social media activities with his business he is getting good response.

Ramesh, pointed some facts regarding blogging and social media via orkut. He shared his experience of using social media with business.

In the end Anurag concluded the discussion and asked two questions:

Q) Is SMM on its way to replacing traditional marketing?

Maximum votes to ‘No’

Q2: Can marketers be as accountable with SMM as traditional marketing?

Maximum Votes to ‘Yes’ (in fact they said SMM is more accountable)

Cheers to #SMBTS

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