Archive for July, 2010
Cheers !!! To “Social Media Breakfast Meetup”
At Sagar Ratna,Janakpuri-Delhi Twitsnaps hosted 14th Social media breakfast meetup. Topic of discussion was “Social Media and SEO integration”
Who Attended: Simarprit singh,Mani, Hitesh Mathpal,Kaushik Pal, Khushbu, Ashutosh Pandey,Puneet Bajaj,Daman Anand, Harvinder Singh.
Hitesh Started the topic “Social Media and SEO integration”.He shared that this is the need of our for companies having business of internet marketing as it helps in getting more traffic and earn revenue.
Kaushik shared his view supported with some practical examples.Ha shared the example of compare infobase ltd. which has optimized smo with seo very well and getting profit out of it by investing very less.
Simarp started with an example that how google is crawling the real time results (e.g. tweets with hashtag) and this has generated many new keywords. He also said that SMO integration with SEO has become the need of the hour to be available in the top results of google.
Whereas Mani said that result of SMO integration with SEO varies with the degree of involvement and purpose.He said that by SMO the traffic come to a website is not big in numbers.Hence if one is planning to integrate SMO with SEO he must be clear on his/her goals.
Daman Anand asked about how it could be helpful for a flower business & simarp answered him to start a website which advice people on flowers for occasion and its uses and then start moving towards achieving the specified goal.
Puneet Bajaj said that google has not enough metrics to show the SMO results with search results.He said that they came up caffeine and they are still exploring it. Simarp contradicted this point of puneet that google do not have enough metrics and in proof he showed the real time results of tweets having the tag #SMBTS on google’s first page.
Ashutosh,Khushbu and Harvinder were listening attentively; Khushbu and harvinder asked questions regarding the technology changes and increasing presence of social networking sites whereas ashutosh was tweeting live of each persons’ point on Twitter and sharing some snaps on Twitsnaps.
Cheers to SMBTS.
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Cheers !!! To “Social Media Breakfast Meetup”
At Compare infobase Ltd. Janakpuri-Delhi Twitsnaps hosted 13th Social media breakfast meetup. Topic of discussion was “Twitter vs Facebook”-Which is better for business?
Who Attended: Simarprit singh,Neerja Bhaskar, Hitesh Mathpal, Komal arora puri, Ashutosh Pandey,Neha Kulwal, Harleen kaur, Puneet Bajaj, Shubhangi, Soumya, Prashanta Roy.
We started this discussion in which we had two teams one was supporting Facebook and other one was supporting Twitter.
Facebook supporters were Neha Kulwal, Harleen Kaur, Shubhangi Gupta and Saumya Agarwal.
Twitter supporters were Simarprit Singh, Puneet Bajaj, Neerja Bhaskar, Ashutosh Pandey, Komal Puri, Hitesh Mathpal, and Prashanta Roy.
Everybody was given a chance to speak for 2 mins as why they support facebook or twitter and how it is useful for their businesses.
Here we came with following points:
Why Twitter??
• Twitter has great reach to anywhere, to anybody and, in that respect, is also analogous to a pure search engine; another way to find people and content all over the Net.
• To promote something Twitter is extremely valuable as you get instantaneous response and it seems that you are live somewhere between the worlds of email, instant messaging and blogging.
• Twitter quickly build brand awareness and a loyal following, especially among the technically adept; bloggers, online marketers etc
• Reach far beyond your inner circle of friends
• Very interactive, extensible messaging platform with open APIs and has applications like twitsnaps.com where you can share pictures.
• Anyone can follow anyone and thus you can update , link to promote anything, your product will have more reach to customers
• Ony to Many model make it more effective for business perspective.
Why Facebook??
• Facebook is a platform or an interface where you can manage all your online social interaction needs with facebook chats, marketplace and fan pages etc.
• Facebook is more Visual and interactive based so it is much more effective for businesses where your visual presence is more important.
• Facebook Marketplace has come up with many to many models and thus it has more reach to potential customers.
• People can quickly grasp the value of connecting with friends, family and established contacts and thereby helpful where business is local and small scale.
• Has strong viral effect which can help you in promoting your product easily.
• Facebook has huge, rapidly growing installed user base and thus it is a market place for businesses where reference plays a strong role.
• Constant engagement, third party applications, “gift giving” and personal data collection make Facebook a powerful advertising platform.
In the end, both Twitter and Facebook are important and effective social media tools in their own way and it depends on the objective of the business as one can be more effective than other .Both will continue to evolve and it depends on you in which best way you can use these tools for promoting your product.
Related Links:
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Check out broadcasting of SMBTS
http://www.ustream.tv/recorded/8449953
Content provided by Neha Kulwal.
Cheers !!! To “Social Media Breakfast Meetup”
At Sagar Ratna, Janakpuri-Delhi Twitsnaps hosted 11th Social media breakfast meetup. Topic of discussion was “How do we encourage M-commerce through social media”
Who Attended: Simarprit singh, Kaushik Pal, Hitesh Mathpal, Komal arora puri, Ashutosh Pandey,Neha Kulwal, Puneet Bajaj, Harvinder, Daman Anand.
Simar initiated the discussion telling about how beneficial M commerce is in present scenario and M commerce is an important business aspect for websites. He also gave his real life examples on how M commerce made difference to their lifestyle.
Hitesh explained the concept of payment gateways to the audience and introduced 3G.He also explained how 3G is going to affect the m-commerce concept and ways to monetize it.
Puneet explained mobile usage has increased rapidly due to the evolution of Internet and other mobile technologies and due to this it has provided seamless opportunities for various online businesses.
Neha and Komal discussed how reach is increasing to customers having M commerce websites.
Kaushik and Ashutosh explained having M commerce or a mobile channel involves low cost and by doing that you can attract more traffic. Also, Technology has changed the way people use their mobile devices. Most of the people do their shopping by using their mobile device to gather information or to communicate on social media.
Daman Anand asked few questions regarding how M commerce will help in getting traffic for the site he owns and also if search engines giving importance to the M commerce websites.A new member came today in the SMB Harvinder, who shared his views and experiences on the M commerce
So in the end we concluded that Smart-Phones are latest fashion today and technology has changed the way people use their mobile devices.
Any business owner should opt for a mobile website while planning for business expansions and also M commerce is being used through Social Media as an essential part of Internet marketing strategy which makes a huge difference to your online business campaign.
Cheers to SMBTS ![]()
Related Links:
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Content provided by Neha Kulwal.
Cheers !!! To “Social Media Breakfast Meetup”
At Sagar Ratna, Janakpuri-Delhi Twitsnaps hosted 10th Social media breakfast meetup. Topic of discussion was “Twitter for Business”
Who Attended: Simparprot singh, Manvinder Singh, Kaushik Pal, Hitesh Mathpal, Ashutosh Pandey,Neha Kulwal, Harleen kaur, Puneet Bajaj, Sangeeta, Shubhangi, Khusbu,Santosh, Daman Anand
10th Social media Breakfast meetup started today in the morning at sagar ratna Janakpuri Delhi over “Twitter for Business”
As the topic was “Twitter for Business” everyone was excited to know about it. Simarprit started the discussion with saying that twitter has changed the way of relationship marketing. Not only internet companies but also non-internet companies are using twitter to promote their business. He also emphasized on twitter search as a tool to optimize your business.
Hitesh talked about that how one could optimize Geo-location tool to optimize local results. Where as mani contradicted his points and said that one need to look after the options to find out local customers and then need to optimize results for business. He also told that Business objective definition is critical.
Ashutosh explained the concept of promoted tweets that twitter has opted to generate business and companies like starbucks are optimizing this type of advertisement through twitter whereas twitter is looking for the ways to optimize this technology to optimize their business.
Mean while Daman was very interested and asking questions about twitter for business and about Geo-location. Puneet shred his view regarding the same and emphasized that twitter has provided the flexibility to users and said that Twitter for business is going through transition.
Kaushik pal also shared his views on twitter for business and shared some real life examples and told how he optimized twitter for his online business and maintained a relationship with his clients.Neha ,Harleen, Khusbu,Santosh were very keened to know how they could optimize twitter for business for their projects. We also had some lights moments while discussing the topic as mani said that there is a life beyond twitter and everyone laughed enjoying their breakfast at Sagar Ratna.
Cheers to SMBTS
Related Links:
More SMBTS photos
Twitsnaps


